Every JPEG your phone or camera saves carries a hidden layer of data. EXIF fields record the make and model of the device, the lens and exposure settings, and the exact time and place a shot was taken, GPS coordinates included. Newer files can also carry C2PA provenance tags that log how the picture was made. Share that photo as it is and anyone who opens the file can read all of it. This free tool clears the whole metadata block. Out go the EXIF data and GPS geotags, the camera and lens details, and the capture date. It also strips the XMP and IPTC data and any Content Credentials, then hands the picture back in the same format, at full resolution, with the same file name. Everything happens in your browser, so the image never leaves your device. When you need to clean a whole folder at once, our desktop app processes images offline in bulk and drops their metadata as it re-saves each one.